HDA

HR teams are in transition, with greater HR commercial awareness expected from organisations. Historically, HR teams in many organisations have been highly specialised and have not been particularly empowered to work beyond the transactional or narrowly prescribed. Business partnership requires greater focus on HR driving and supporting strategic imperatives and reduced focus on the transactional.

HR teams are often very familiar with the objectives of business partnership and competencies required by successful business partners, but very often do not have the credibility within their organisations to move into a true business partnership relationship with the business. The problem is often one of perception. Personal branding is about increasing personal credibility, visibility and reputation, and is focused on understanding how these perceptions are formed, and how a combination of communication skills and personal positioning strategies can be applied by HR professionals to articulate business partnership competency.