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HDA OVERVIEW
HDA Case Studies

Team Engagment – Media

 

Business Context/Objectives

The client was one of the world’s leading independent content providers producing news, entertainment and factual content across a range of platforms.  The organisation had been through a number of changes (restructurings, redundancies and budget cuts) and are were aware that staff morale was likely to be low; as such HR were keen to not only pulse test the degree to which people were engaged with the organisation and it's future objectives but they were also interested in understanding what factors, if tackled, could enhance employee engagement levels.

HDA were commissioned to work with the organisation to achieve the following objectives:

• To measure employee engagement levels across the business;
• To provide information that can be used to drive general improvements in the working environment, in team motivation, morale and productivity.
• To identify specific areas of improvement that may be appropriate to particular parts of the business;
• To provide employees with an opportunity to voice their opinions freely and openly; and
• To demonstrate to employees that the organisation does care and is interested in their ideas/thoughts for the future.

HDA were invited to measure and deliver meaningful feedback on staff engagement across the organisation and identify measurable actions for the organisation to drive forward with.

HDA Approach

HDA followed the 4 stage engagement consultancy process to achieve the organisational objectives, involving:

1. Project Analysis & Planning - a great deal of time was spent on this stage in order to fully define organisational objectives and expected outcomes.  HDA worked closely with both HR and senior management to generate an optimal question set in order to measure key responses across the business.  Focus groups were held with key stakeholders from across the business to gain buy-in to the process and ensure the question set was appropriate for the organisational culture and what they were trying to achieve.

2. Measurement - once the question set, FAQs and online reporting centre were in place; the survey was delivered online and in hardcopy over a period of 3 weeks.

3. Analysis, Interpretation & Reporting - HDA analysed the results and provided a comprehensive report for HR and Senior Management to review. Feedback from post-survey focus groups was also included in the final report.

4. Planning Next Steps - Following feedback sessions with the senior management team, HDA and HR worked closely to develop consistent communication templates for departmental heads to feedback to staff members.  It was important for the organisation to focus results not only at a general company-wide level but also at a departmental level (where the real impact of any action would be observed).  With this in mind, a general communication template was produced highlighting company-wide results on all and then drilling down to departmental results and action plans for each individual department.

 

Business Outcomes

The survey results provided rich insights into levels of organisational engagement - including areas for enhancement and areas of success. HDA worked with the organisation to develop a clear, prioritised action plan for moving forward in order to demonstrate their commitment to the process and to enhancing employee engagement levels across the business; thereby ensuring key talent retention.

As a result of the process, departmental heads were better equipped to communicate both the negative and positive messages contained in the survey results.  In communicating effectively and honestly with staff members; the departmental heads demonstrated their commitment to promoting a positive work environment where employees are included in the decisions that affect them - something which is central to enhancing employee engagement.

 

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