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HDA OVERVIEW
HDA Press

 

September 2010

 

HDA Employer Reputation Event at the CIPD Central London Branch: Ensuring Employer Reputation - from Recession to Recovery

The commercial picture in September 2010 is stark, including :

• instability & failure across world’s largest, most formidable organisations;
• black holes in pension fund balance sheets, (around £100 billion in recent counts);
• poor corporate judgement & perceptions of  poor controls, (eg. RBS's turn of fortune during the recession, and the banking industry as a whole);
• leadership dishonesty and perceptions of unfettered greed, (eg. Enron, Arthur Andersen’s error of judgement, and the Bernie Madoff case); 
• impact of cost cutting  on safety and the environment, (eg. Toyota's safety recall issues, and BP’s Gulf of Mexico oil spill tragedy);
• high volume redundancies at all levels, (across the private sector, and anticipation of major trauma in the public sector post the October 20th Comprehensive Spending Review 2010 report);
• the personal impact of recession; 
• attitude change to work and the corporation, (including Generation-Y thinking - don't live for work ... work to live - and the impact of social networking).

On 21 September HDA’s CEO, Clayton Glen, presented to a CIPD Central London Branch member audience in London; (full presentation downloadable here ) focusing on key themes:

• understanding your reputation stakeholders, including current staff, ex staff and future talent;
• understanding the differences between chronic (eg. tobacco sector) vs acute (eg. BP) reputation management needs;
• appreciating the reputation value of ‘authentic’ organisations (eg. Innocent and Google);
• using Google as benchmark and case study of how a good reputation may change over time – particularly the potential implications of Google’s "Don't be evil" mantra in the future;
• identifying what  HR, L&D and Talent Management professionals can do to positively impact employer reputation;
• the importance of transparency, facts & data for building HR / L&D / Talent Management business cases.

The event briefly covered the importance of reputation ‘connectedness’ for HR; particularly managing the following in combination:

• corporate ethics;
• diversity management;
• corporate social responsibility (CSR);
• green practices;
• staff empowerment, including career self ownership via career reviews and internal career development centres;
• staff engagement;
• staff wellness, resiliency & health;
• employer value propositions (EVPs) and employer branding;
• managing Generation Y expectations.

For more information on the above article, please contact info@hda.co.uk

 

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