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HDA OVERVIEW
HDA Press

 

May 2011

HDA launches Generation F (Facebook Generation) Engagement Study

HDA has developed a unique offering, the HDA 9-Box Matrix © Team engagement survey, which sets out to ‘pulse test’ the degree to which people across the organisation are engaged with the objectives of the organisation, and the degree to which there are any specific factors across the organisation which need to be managed to improve employee engagement levels.

Our approach is about identifying manageable issues which can be constructively dealt with – it is not about measuring opinion, or creating metrics, or benchmarks. It is a means (a measure) towards an end (organisational improvement), rather than an end in itself.

We appreciate more and more however that ensuring effective team engagement is definitely not about one-size fits all approaches to leadership, communication, rewards or career management. Rather:

• Engagement is not likely to be achieved by an annual staff engagement survey, particularly those aimed largely at external benchmarking, unless inputs into and outputs from the process are clearly extremely well joined up.
• Organisational participation in benchmark surveys – such as The Sunday Times 100 Best Companies to Work For – provide a brand rallying point for employees.
• To ensure engagement you also require a great deal of innovative thinking, which needs to be supported by innovative uses of new communication technologies. The most valuable and talented people are likely to already be using this technology.
• In addition, those tasked with championing engagement need to show bravery in order to break the rules to embrace low or zero-cost guerrilla tactics.
• Perhaps the key, though, is leadership authenticity. Staff need someone who they can trust and who seems
  authentic, even when a company begins to grow and becomes more rules-laden.
  

 

The 2009 McLeod ‘Engaging for Success’ Report provides a number of clear ‘no brainer’ ROI statistics on the value of having engaged teams. Learning more about what engages staff in different corporate and service environments is crucial to commercial and service-level success.

HDA is collaborating with a number of innovative businesses to conduct further research during 2011 into what drivers engage ‘Generation F’, (Facebook Generation). To find out more or to participate yourself, please contact Clayton Glen, at clayton.glen@hda.co.uk, or visit www.hda.co.uk

See HDA on Twitter during 2011.

The HDA team.

 

For further information: call 08452 60 95 40 or email info@hda.co.uk

To discuss potential HDA contributions, please contact us at email: info@hda.co.uk