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HDA OVERVIEW
HDA Case Studies

Team Engagment – Media

 

Business Context/Objectives

The client is an international channel brand of a music entertainment network - it is an innovative organisation that has a fantastic reputation both within the media world and externally.

As part of a wider corporate engagement project undertaken by HDA, the organisation were also interested in measuring how people were currently feeling about the business and their workplace, particularly as they had experienced a period of stability, sustained growth and great success during the year.  HDA were commissioned to work with the organisation to achieve the following objectives:

• To ensure that all employees are motivated and engaged;
• To provide an opportunity for company-wide Involvement and honest communication;
• To provide information that can be used to drive general improvements in the working environment, in team motivation, morale and productivity.
• To identify specific areas of improvement that may be appropriate to particular parts of the business or groups of people; and
• To capture and nurture the ideas of the many creative minds working within the organisation

HDA were invited to measure and deliver meaningful feedback on staff engagement across the organisation and identify measurable actions for HR to drive forward with.

HDA Approach

HDA worked with the organisation to generate an optimal question - identifying qualitative and quantitative questions from both the HDA question bank and also newly developed organisation specific questions, in order to measure key responses across the business.   The questions were framed under the HDA 9 box model which seeks to measure engagement across the following 9 areas:

• Processes
• Role challenge
• Values
• Work-life balance
• Information
• Rewards & Recognition
• Management
• Work Environment
• Products

The HDA survey was conducted online.  An FAQ link was set up for respondents and also an online reporting centre for the corporate client so they could track responses received by department.  The survey was undertaken for a 2 week period and a 100% response rate was achieved – this excellent response rate demonstrates the organisations commitment to the survey and acting on the results.

Business Outcomes

The survey results provided rich insights into levels of organisational engagement, and guidance was provided by HDA for the organisation to independently move forward to enhance engagement levels across the business by focusing on both success areas and areas for improvement at a departmental level.   The organisation developed an action plan for moving forward including a regular review of actions taken and outcomes achieved in order to demonstrate their commitment to the process and to enhancing employee engagement levels across the business; thereby ensuring key talent retention.

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For further information: call 08452 60 95 40 or email info@hda.co.uk

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