Successful Leaders Are Game Changers; They Change Minds, Feelings And Actions With A Story
A great leader affects individuals and organisations with the stories they tell.
STORYTELLING VS CORPORATE SPEAK
It is simply impossible to become a great leader without being a great communicator. The key to becoming a skillful communicator is rarely found in what has been taught in the world of academia.
Your employees remember stories long after they have forgotten statistics. Stories are memorable because they reflect work and life, are composed of images rather than ideas, emotions rather than facts, and principles rather than cliché business phrases.
As a leader, the only thing you really have is your employees’ commitment and engagement. This is not “one of the things” to worry about, this is “the thing” to worry about.
CONNECTING WITH AUDIENCES THROUGH THE POWER OF STORIES
A story can motivate, inspire, change our thinking and, most importantly, rally your employees and teams to action. Being a great storyteller also means being an astute listener, able to read your employees and speak directly to them, with confidence, charisma and depth of character.
Storytelling is at the heart of every business success. It is the stories that are told around the board table that define the quality of leadership in the executive team. It is the executives that connect the story of the ‘bigger picture’, the vision to their teams that shape company morale and it is the kind of stories told to clients and stakeholders that determine the deals that are made and delivered on.
A GREAT LEADER IS A GREAT STORYTELLER
Storytelling is the hook that drives engagement, evokes passion, and provides the energy that fuels innovation. Storytelling is an attraction magnet – it’s one thing you definitely want to add to your leadership capability.
Our Leader as Storyteller Programme is for board executives, senior leaders, management and high potentials.
WHAT TO DO NOW?
Download our Leader as Storyteller brochure
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